Writing
The Second Meaning Hidden in a Familiar Phrase
A familiar phrase punchline works when its ordinary meaning sets a clear expectation, then a precise turn gives the…
sections
Writing
Wordplay, setups and the small turns that give a joke its shape.
Our point of view
A laugh can be carefully made
We attend to the choices beneath the surprise: the word that shifts a sentence, the pause that lets a joke breathe, the character who sees a room differently.